IDEA

As part of a strategic move to elevate brand recognition and customer engagement, I conceptualized and executed a promotional campaign for ETNO tea. Temporary tattoos were added to tea boxes that were marked with special logo. 

The designs of the tattoos were carefully chosen to reflect the ethos of our brand - with fairytale motifs, joyful, and vibrant. This not only ensured that the tattoos were visually appealing but also resonated with our target audience's preferences and lifestyles, making each cup of tea a more interactive and enjoyable experience.

The response to this campaign was overwhelmingly positive. Customers appreciated the added value and shared their excitement on various social media platforms, leading to increased organic reach and engagement. Sales figures saw a notable rise as existing customers were keen to collect different tattoo designs while new customers were drawn in by the novelty of the idea.